Branding
I specialize in branding, from name ideation and logo creation to full brand guidelines. Strong branding is essential for standing out, building trust, and connecting with audiences. I love transforming ideas into cohesive identities through collaboration, understanding client preferences, and researching markets and competitors to create brands that resonate and endure.
Infuse Hospitality
Hospitality company that creates, brands & operates food and beverage solutions for our partners.
This company rebrand was intended to help build our credibility, tell a better story and position ourselves as the go-to experts in our field.
This all started with the numerous feedback from our previous logo, our website not telling our story in the way we wanted, so we felt a refresh would help position ourselves in the right way.
I started through a few ideations, rounds of reviews, to narrow us down to this specific logo and color font, where i then had to create a proposal deck to present to the owners for final approval.
Braeside Market
An all day cafe and market located in Highland Park, IL.
This client project, completed through Infuse Hospitality, began with collaborative name ideation alongside the team and client, followed by developing a cohesive color palette, fonts, and logo.
Once the foundational elements were in place, I created a concise brand guideline featuring a brand bio, color schemes, typography, logos, and brand usage, bringing the brand vision to life.
While we prep for an April grand opening, I have been designing menus, coming soon banners, website and social, exterior signage, stickers, branded cups, etc.
Rota Golf
Artisanal maps for commemorating your golfing bucket list and achievements.
This freelance project began with collaborating with the client on name ideation, ultimately landing on 'Rota Golf.' With the name finalized, I developed concepts for color palettes, fonts, and logos, all inspired by the client’s initial input and preferences.
Below, you’ll find the complete brand guidelines, including logos, colors, fonts, iconography, and brand usage standards.
After establishing the brand identity, I extended the work by designing their website and email templates, ensuring a cohesive and consistent visual experience across all platforms.
Vault & Vine
High end bodega serving as an amenity for employees in the 110 N Wacker office building.
This client project, completed through Infuse Hospitality, began with collaborative name ideation alongside the team and client, followed by developing a cohesive color palette, fonts, and logo.
Once the foundational elements were in place, I created a concise brand guideline featuring a mood board, color schemes, typography, logos, and brand usage, bringing the brand vision to life.
In preparation for the grand opening, I designed menus, flyers, labels, stickers, branded cups, and handled photography. To this day, I continue to support the brand by managing ongoing design needs, ensuring consistency and quality across all touchpoints.
Bluendo
They simplify and professionalize the Kentucky medical cannabis approval process.
This freelance project involved helping the client bring their pre-established name to life. I developed and refined color palettes, fonts, and logos, working collaboratively to achieve the perfect combination.
Once the brand elements were finalized, I compiled them into a comprehensive brand guideline for the client's team to reference moving forward.
To complete the project, I designed a landing page that seamlessly tied all the brand elements together, creating a cohesive and professional online presence.
Doubles
An all-day cafe on lobby level of office building serving as an extra amenity for employees.
This concept, currently under construction in Scottsdale, Arizona, is a client project completed through Infuse Hospitality. It began with collaborative name ideation with the team and client, followed by crafting a cohesive color palette, typography, logo, and initial mockups.
As the grand opening approaches, I’ll be finalizing the brand guidelines, designing menus, creating A-frame marketing materials, branded cups, social media and overseeing the design of exterior signage to ensure a strong and cohesive brand presence.
La Botana
Fast casual mexican restaurant concept in the Skyway in Minneapolis, MN.
This concept, soon to be under construction, is a client project completed through Infuse Hospitality. It began with collaborative name ideation with the team and client, followed by crafting a cohesive color palette, logo, moodboard and designed menus.
As the grand opening approaches in the next few months, I’ll be finalizing the brand guidelines, creating printed marketing materials, and social media to ensure a strong and cohesive brand presence.
Nicollet Grille
American burger and sandwich restaurant concept in the Skyway in Minneapolis, MN.
This concept, soon to be under construction, is a client project completed through Infuse Hospitality. It began with collaborative name ideation with the team and client, followed by crafting a cohesive color palette, logo, moodboard and designed menus.
As the grand opening approaches in the next few months, I’ll be finalizing the brand guidelines, creating printed marketing materials, and social media to ensure a strong and cohesive brand presence.
AOne
Buying and selling of aircraft parts to support plane maintenance.
This was a freelance project to refresh the Aone Parts and Logistics logo, where they asked for new colors and fonts only.
I collaborated with the client through the whole process to bring their logo to a whole new level.
Midwest Bachelorette
This freelance project was to create color palette, typography and logo lockups as the client was starting this company.
Once we had the established brand, i created business cards, packages flyer, email signature, and assisted her get this branding on her site.
Bachelorette planning company in the Chicago area
