Hi, I’m Jennifer LaMar.
I build brands people experience, trust, and return to.
Brand & Marketing Manager leading strategy, campaigns, partnerships, and creative direction for hospitality and lifestyle brands—aligning brand vision with measurable growth and meaningful customer connection.
I look forward to working with you!
Selected Brand & Marketing Work
Marketing strategy, brand development, and campaign leadership across hospitality and lifestyle brands—from new concept launches to established global brands.
Guinness Open Gate Brewery — Marketing Leadership & Programming Strategy
Led local marketing strategy, agency collaboration, and programming initiatives to increase customer engagement and strengthen Guinness’ brand presence within the Chicago market.
Infuse Hospitality — Corporate Rebrand and Brand Development
Initiated and led the full rebrand of Infuse Hospitality, redefining brand positioning and developing a cohesive identity and marketing system across digital platforms, physical environments to support long-term growth and accountability.
River Roux — Brand Launch, Marketing and Grand Opening
Led the brand launch and marketing strategy for River Roux, bringing the concept to life through identity execution, photoshoots, campaign creative, social planning, and grand opening events to establish a strong and cohesive market presence.
An essential aspect of creativity is not being afraid to fail.
- Dr. Edwin Land
