Hi, I’m Jennifer LaMar.
I build brands people experience, trust, and return to.
Brand & Marketing Manager leading strategy, campaigns, partnerships, and creative direction for hospitality and lifestyle brands—aligning brand vision with measurable growth and meaningful customer connection.
I look forward to working with you!
Selected Brand & Marketing Work
Marketing strategy, brand development, and campaign leadership across hospitality and lifestyle brands—from new concept launches to established global brands.
Guinness Open Gate Brewery — Marketing Leadership & Programming Strategy
Led local marketing strategy, agency collaboration, and programming initiatives generating 11M+ monthly media impressions, 5.8M+ social views, and multiple sold-out ticketed events, including a 1,000-person St. Patrick’s Day event—strengthening Guinness’ brand presence within the Chicago market.
Infuse Hospitality — Corporate Rebrand and Brand Development
Initiated and led the full rebrand of Infuse Hospitality, redefining brand positioning and developing a cohesive identity and marketing system across digital platforms, physical environments to support long-term growth and accountability.
River Roux — Brand Launch, Marketing and Grand Opening
Led the brand launch and marketing strategy for River Roux, bringing the concept to life through identity execution, photoshoots, campaign creative, social planning, and grand opening events to establish a strong and cohesive market presence.
11M+ Media Impressions
✳︎
5.8M+ Social Views
✳︎
1,000-Person Sold-Out Events
✳︎
Multiple Rebrands & Brand Launches Led
✳︎
11M+ Media Impressions ✳︎ 5.8M+ Social Views ✳︎ 1,000-Person Sold-Out Events ✳︎ Multiple Rebrands & Brand Launches Led ✳︎
What I Bring to Brands
I lead brand and marketing initiatives that help companies grow, evolve, and connect more deeply with their audience—aligning strategy, creative, and customer experience to drive measurable impact.
• Led marketing campaigns generating 11M+ monthly media impressions and 5.8M+ social views
• Developed programming resulting in sold-out events of up to 1,000 attendees
• Led multiple corporate and brand rebrands, including Infuse Hospitality
• Launched new concepts from brand development through grand opening
• Managed and evolved existing brand portfolios across multiple locations
• Directed agencies and creative partners to execute marketing initiatives
About Jennifer
I’ve always been drawn to hospitality—the energy, the creativity, and the experience of bringing people together. Today, I lead brand and marketing initiatives for hospitality and lifestyle concepts, helping translate brand vision into campaigns and experiences that drive growth and meaningful customer connection.
logo
LOGO
logo
logo
Logo
LOGO
An essential aspect of creativity is not being afraid to fail.
- Dr. Edwin Land
