A woman with blonde hair smiling, wearing a cream-colored sweater and a necklace, against a light purple background.

Hi, I’m Jennifer LaMar.

I build brands people experience, trust, and return to.

Brand & Marketing Manager leading strategy, campaigns, partnerships, and creative direction for hospitality and lifestyle brands—aligning brand vision with measurable growth and meaningful customer connection.

I look forward to working with you!

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Selected Brand & Marketing Work

Marketing strategy, brand development, and campaign leadership across hospitality and lifestyle brands—from new concept launches to established global brands.

Person holding a Guinness beer and a plate of tacos, with grilled chicken wing and other food items on the table.

Guinness Open Gate Brewery — Marketing Leadership & Programming Strategy

Led local marketing strategy, agency collaboration, and programming initiatives generating 11M+ monthly media impressions, 5.8M+ social views, and multiple sold-out ticketed events, including a 1,000-person St. Patrick’s Day event—strengthening Guinness’ brand presence within the Chicago market.

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Centered logo with a stylized red cannabis leaf above the word 'INFUSE' in white capital letters, and 'HOSPITALITY' below in smaller white capital letters, on a blurred background of a dining table with wine glasses and tableware.

Infuse Hospitality — Corporate Rebrand and Brand Development

Initiated and led the full rebrand of Infuse Hospitality, redefining brand positioning and developing a cohesive identity and marketing system across digital platforms and physical environments to support long-term growth and accountability.

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A croissant sandwich with eggs, cheese, and bacon on a white plate, next to a cup of coffee on a wooden table.

River Roux — Brand Launch, Marketing and Grand Opening

Led the brand launch and marketing strategy for River Roux, bringing the concept to life through identity execution, photoshoots, campaign creative, social planning, and grand opening events to establish a strong and cohesive market presence.

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11M+ Media Impressions

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5.8M+ Social Views

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1,000-Person Sold-Out Events

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Multiple Rebrands & Brand Launches Led

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11M+ Media Impressions ✳︎ 5.8M+ Social Views ✳︎ 1,000-Person Sold-Out Events ✳︎ Multiple Rebrands & Brand Launches Led ✳︎

What I Bring to Brands

I lead brand and marketing initiatives that help companies grow, evolve, and connect more deeply with their audience—aligning strategy, creative, and customer experience to drive measurable impact.

• Led marketing campaigns generating 11M+ monthly media impressions and 5.8M+ social views
• Developed programming resulting in sold-out events of up to 1,000 attendees
• Led multiple rebrands, including Infuse Hospitality
• Launched new concepts from brand development through grand opening
• Managed and evolved existing brand portfolios across 20+ locations
• Directed agencies and creative partners to execute marketing initiatives

Three pints of dark, light, and dark beer on a wooden tray surrounded by Christmas decorations, holiday cookies, and evergreen branches.
A meal with a club sandwich, side salad, canned drink, and dipping sauce on a checkered paper placemat.
Group of people participating in a yoga or meditation class in a spacious indoor studio, lying on mats with some water bottles nearby, under black ceiling with bright spotlights.
Two to-go coffee cups on a small wooden table in front of a patterned sofa

I’ve always been drawn to hospitality—the energy, the creativity, and the experience of bringing people together. Today, I lead brand and marketing initiatives for hospitality and lifestyle concepts, helping translate brand vision into campaigns and experiences that drive growth and meaningful customer connection.

About Jennifer

A woman with blonde hair smiling, standing outdoors with crossed arms, wearing a white sweater and a black vest, with a mountainous landscape in the background.
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